The Double Barrel bourbon lounge on Main Street is open for business.

Double Barrel opened yesterday. It's on Main Street opposite the forthcoming Reisz Mahal, in the former Match cigar bar location.

I think it's savvy of them to emphasize the bourbon. Establishments need to angle for distinctive niches amid what we all hope will become a pedestrian-friendly downtown zone.

New Albany's only bourbon lounge opens, by Danielle Grady (That Tom May Show)

NEW ALBANY — Louisville has so many bourbon bars, there are online lists devoted to picking out the ones most worth your time. Southern Indiana? Not so much.

Double Barrel, which opened on Friday at 147 E. Main St., will be New Albany’s only.

The lounge, which replaces the former New Albany location of Jeffersonville’s bourbon bar, Match Cigar Bar, will serve over 30 different kinds of bourbon: from I.W. Harper to Knob Creek.

WDRB also ran a segment.

New Albany has a new downtown hotspot.

Double Barrel Bourbon Bar opened for business Friday afternoon on East Main Street. The owners said it's the first high-end bar of its kind in New Albany.

There's no food served, but Double Barrel features a relaxed atmosphere where customers can enjoy drinks before or after dinner.

(Just a thought: best have that freezer in back packed with hot dogs and buns, and a microwave. Instant coffee, powdered milk. Been there, done that ... ATC citation.)