AMIBA: "Six Common Mistakes That Kill 'Buy Local' Campaigns."

Something to remember, assuming we ever get around to really doing it.

Six Common Mistakes That Kill "Buy Local" Campaigns, By Jeff Milchen and Joe Grafton (AMIBA)

Inspired by the apparent success of many long-term efforts coordinated by local grassroots groups, hundreds of U.S. communities have initiated “buy local campaigns” in recent years. The trouble is, only a fraction of those endured to create real shifts that benefit local entrepreneurs, while most fade away or dissolve quickly.

But don’t let that discourage you from what can be a superb investment to create more wealth and good jobs in your community. The good news for anyone considering a buy local campaign or instigating a local business coalition is most efforts fail for reasons both predictable and easily avoided, with the right guidance. Recognizing these six common mistakes and learning elements shared by the most impactful campaigns will give you a great chance for success!