My columns at LouisvilleBeer.com appear on the 1st and 15th of each month. Recently I've written a two-part essay on the what might seem to some as a narrow, limited "shop talk" topic of what it means to be a brewer in Indiana, and how Indiana brewers might choose to organize their three annual signature festivals.
Indiana Statecraft, Part OneAnd:
... As American craft brewing in the contemporary era has expanded, it has become common for craft breweries to align in professional trade groupings precisely like BIG, as delineated by state boundaries. The reason is simple: In the United States, individual states retain the bulk of the responsibility for regulating beer, brewing and breweries. While the entity known as the Brewers Association exists to coordinate the interests of craft breweries nationwide, in the state of Indiana it’s all about BIG, as described at the guild’s website.
Indiana Statecraft, Part Two
... My solution has the merit of gently nudging Indiana wholesalers sponsoring an Indiana guild-administered festival to better support those Indiana brewers already on their sales rosters. It also provides a compelling reason for other state Guilds to become better organized, and to refine their message.
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