Reframing language so that we can talk about safe streets.

I'm just trying to imagine a world in which Chris Morris comprehends any of this.

Hunter S. Thompson on sportswriting: "It keeps a man busy and requires no thought at all."

Meanwhile, from the Pacific Northwest comes some very useful information that will never be seen in the local newspaper.

Let’s Talk About Safe Streets (Seattle Greenways)

Language is powerful.

The language we use everyday has the ability to change how people think about the world. Our ideas about reframing the language of traffic violence are starting to take root nationally! ...

... This handy cheat sheet distills the our knowledge of what language resonates and what doesn’t.

Public meetings are often when things can get heated. At these meetings, our leaders have learned that it is critical to talk about hyperlocal issues using your neighborhood’s language, and to focus on people and their needs (quiet street to raise a family, walking to the bus stop, being safe dropping off their kids at school, etc), rather than on modes of transportation.