Indie icons, Bloomington-style.

There is ecotourism, sex tourism, sports tourism, alco-tourism and perhaps even just plain tourism. There also is root-for-the-home-team tourism, and so understandably, Bloomington boasts quite a few establishments that vend Indiana University-themed wearables and souvenirs of seemingly infinite variety.

One such shop is on Kirkwood, and we usually peek inside to examine the close-out rack. By doing so, I noticed something different – at least to me.

Apologies for using all caps, but emphasis is required.

THIS IS WHAT WE’VE BEEN TALKING ABOUT.

Of course, Indiana University itself is the big kahuna, but here is an example of iconic independent local businesses openly declaring their status as icons, and justifiably so; think of all the former students coming back to the places they frequented in simpler times.

Indie icons. I like it.