Tuesday, August 28, 2012

Richard Florida: "The Geography of Craft Beer."

The article is short, but interesting: The Geography of Craft Beer, by Richard Florida (The Atlantic Cities)

America has more craft beer breweries today than at any other point since 1887. Merriam-Webster added the term to their dictionary this year. Even President Obama has his own brew.

The number of breweries is increasing dramatically, according to the Brewers Association, a trade organization — just take a glance at this nifty chart on their website — and 350 more were added between June and the same time last year. Among these breweries, 97 percent are "craft brewers" — meaning they are relatively low-production, independently owned, and "interpret historic styles with unique twists and develop new styles that have no precedent."

Resisting the temptation to expound (yet again) on the teetotaling Mittled Romney's intrinsic unsuitability for high office, it's worth following the link to mull over the demographic and economic patterns.

With the help of my colleague Charlotta Mellander, I took a quick look at how the concentration of craft breweries per capita correlates with key state demographic and economic characteristics. As usual, I point out that correlation points only to associations between variables and does not imply causation. Other factors may come into play. Still, this analysis points to a number of interesting patterns.

Income is a wash, education is good for craft beer, while religion ... not so much. Which brings us back to Mittled. Why risk the White House brewery for a Dry?

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