Creating neighborhoods of choice- four words that have become synonymous with revitalization.
Choice implies just what it says: the act of determining one alternative more valuable than another. Something isn’t valuable until someone wants it and, in the sense of commodification, is willing to pay for it. To be sure, neighborhoods and their accompanying lifestyles are a commodity just as much as gasoline, candy bars, and toothpaste.
The question for those interested in revitalization, then, is what causes someone to perceive value in a neighborhood?
Some of us have already chosen to invest in New Albany’s urban neighborhoods. What are your perceptions of where you currently live or do business? As you traverse its thoroughfares, what sense of place pervades your experience?
Perhaps more importantly, what does the broader market perceive when encountering urban New Albany in its current condition? Is it revitalizing or declining at first glance? Does it inspire sufficient confidence to justify investment?
If residents and potential residents don’t see the same thing, what can be done about it?