Showing posts with label fake history. Show all posts
Showing posts with label fake history. Show all posts

Friday, January 25, 2019

BEER WITH A SOCIALIST: Why is the non-brewing Flat12 in Jeffersonville considered a "brewery" by LEO Weekly but Gordon Biersch isn't? That's dumb, don't you think?


It's a very simple question: exactly how can Flat12 in Jeffersonville be considered a brewery?

Asking this very simple question isn't to be construed as a knock against Flat12. I like some of Flat12's beers, and I enjoy drinking beers at their riverside taproom. What I like far less is journalistic inconsistency, hence my question. As an aside, be aware that I'm not directing this query to Kevin Gibson, a free-lancer who gets beer right and doesn't make editorial decisions.

According to LEO Weekly, which lately fancies itself a Louisville-area craft beer authority, Flat12 in Jeffersonville is a brewery.

Our favorite winter beers from local breweries this season, by Syd Bishop (LEO Weekly)

There are few better ways to celebrate the solstice than a nice warming beverage to help keep the night at bay. From black IPAs to hearty stouts, there are a host of options, spiced, smooth or otherwise, to cheer you up on the darkest days. As the brewing community grows here, so does its variety, including collaborations with several coffee shops in town, including Sunergos, Quills and Heine Bros. From dark brews to holiday specials, our Louisville breweries have you covered.

Flat12 Bierworks
Dan Patch in a Pear Tree
By far the most ambitious beer on the list, the Dan Patch in a Pear Tree, is a pear-flavored seasonal with a nice pop on the front end. A light body capped with a faint white foam lace, this is much lighter than many beers typically gravitate toward in this season, but it’s a wonderful diversion as such. Yielding a 4.7 percent ABV and 12 IBU, this is an imminently sessionable beer, perfect for sharing. The fruited flavors are never overwhelming, instead they form delicious and ephemeral moments that creep in occasionally.

Let's review a few facts from actual history. Flat12's Jeffersonville expansion was announced in 2014. The usual economic development incentives were harvested from Jeffersonville municipal officials amid glowing predictions of future impacts, and remodeling slowly began.

MORE ON TAP: Flat 12 Bierwerks to run brewery alongside taproom, by Elizabeth Beilman (News and Maybune)

Just weeks after Flat 12 Bierwerks announced it would open a taproom in Jeffersonville, the company decided to expand operations to include a fully functioning brewery on site.

Sean O’Connor, CEO of Flat 12, said the brewery will make “more than a couple” beer varieties, many that will be unique to Southern Indiana. The facility will have the capacity to brew at least 40,000 barrels of beer per year, which could be more than the amount made at the Indianapolis brewery. For most brewers, a barrel is equal to two kegs, or 31 gallons.

The taproom finally opened in 2016, but the brewery never came about.

The Jeffersonville taproom exists without making beer much in the same way that Tin Man-Kokomo existed with Tin Man Brewing in Evansville before the original brewery dissolved into Falls City Beer under the ownership of their Neace Ventures owner.

Flat12 in Jeffersonville was not included in an ownership change announced earlier this month, which concerns only the original Indianapolis location.


FLAT12 WELCOMES BOOKS & BREWS', JASON WUERFEL AS NEW OWNER


The Flat12 team is excited to announce we have changed ownership, as we welcome Books & Brews owner, Jason Wuerfel, our new CEO.

The Flat12 production team, led by our Head Brewer, Sean Lewis, has been contract brewing Books & Brews’ beers for the past two years, so it was a natural move for our organizations to join forces. Aggressive adaptation is necessary in this increasingly competitive craft beer landscape, and the move will allow both of our companies to continue to produce the beers, events and ambiance our consumers have come to love.

There already had been an ownership reshuffle at Flat12 in 2016, occurring after the 2014 Jeffersonville brewing expansion was announced -- and did I mention that brewing by Flat12 never took place in Jeffersonville?

Andy Teed explains.

In 2015, I started looking for a business here at home that I could own which would allow me to strengthen my community ties. The opportunity to buy Flat12 came in late 2016, and I jumped on it.

At some point during the process of Teed taking control of Flat12, co-founder and Indianapolis resident O'Connor relinquished his ownership share of the mother ship, but retained the Jeffersonville taproom.

Where brewing never once took place.



All this and LEO Weekly persists in describing Flat12 not only as a brewery, but as a "local" brewery, when the owner lives in Indianapolis and there has not been a single batch of beer "brewed" on site by Flat12 in the city of Jeffersonville, ever.

So, how does LEO Weekly define "our Louisville breweries"?

What a glorious time to love beer! The Louisville region, including Southern Indiana, has 21 breweries, including 19 locally-owned breweries. Don’t be overwhelmed by the number. Each has its own style, tastes and reasons to visit. That includes much more than the craft brews, as many brewhouses match their creative, award-winning suds with inventive, delicious food. We’ve been to all 19 of our homegrown beer-makers more than a few times, so here is the 411 on where to go for what.

Absent any clear reasoning or coherent criteria, the definition still should be easy: if brewing takes place there, it's a brewery -- right? Hence LEO's list of 19 "homegrown beer-makers," which seems not to count multiple brewing locations, as with Against the Grain, New Albanian and the like.

Except make that 18 -- because Flat12 isn't homegrown and doesn't brew, meaning that Gordon Biersch -- which isn't homegrown but does brew in Louisville every drop of Biersch-branded beer it sells in Louisville -- belongs on the list according to at least one of LEO's weirdly contradictory barometers.

Allow me to add that Biersch is excluded even though its Louisville brew team creates unique in-house recipes unavailable at any other Biersch.

Meanwhile, who's the second of two non-local breweries? I suppose BJ's Restaurant & Brewhouse in the Oxmoor Center, but of course everyone knows they don't brew, because BJ's just sells beers of its own, brewed somewhere else and brought to Louisville for tapping.

In short, just like Flat12 in Jeffersonville.

LEO Weekly has some homework to do, although for some reason I can already hear the excuse: Spuds McKenzie ate it.

Monday, April 23, 2018

THE BEER BEAT: Speakeasies here, speakeasies there, and not an original thought to be found anywhere.


It's far easier to be "magical" when your family has profited immensely from LEGAL liquor sales, the budget is unlimited, and you're not scraping for crumbs to implement good ideas -- but money can buy neither love nor an exemption from imminent prosecution for inexcusably pretentious word abuse.

The CJ's writer somehow keeps a straight face, this being a skill I never learned.

Blink and you might miss the latest trend to hit Louisville bars: Speakeasies, by Bailey Loosemore (Louisville Courier Journal)

 ... "It's sort of out of time and out of space," said Maud Welch, co-owner of Hell or High Water in downtown Louisville. "You walk in and you feel like you're part of an escape."

Welch and her brother, Stirling Welch, opened Hell or High Water earlier this year after spending 18 months constructing their bar within the Whiskey Row development.

The Louisville native said she was inspired by the speakeasy trend that picked up in New York during the four years she lived there.

"I just fell in love with the concept, especially in New York where in the hustle and bustle, you were able to go into these hidden underground spaces to have a quiet moment with a friend," Welch said. "It was pretty magical."

All together now:

"Speakeasy" is voyeurism, channeling the thrill of that danger without having to encounter it.

---

From June 2, 2017

THE BEER BEAT: "Please stop calling your legal, open-to-the-public bar a 'speakeasy' " -- and other adventures in fake news.

Allow me to suggest that far too many lamentations about the scourge of "fake news" are found to emanate from those who routinely and unquestioningly absorb vast mounds of extraneous bilge written and photographed in the service of food and drink promotion.

It isn't so much that many of the press releases I read from food and drink businesses are badly written, though stunningly often, they are.

Cringing in the expectation of further abuse is no way to enjoy your morning coffee.

Rather, it's when these hype sheets refer to the imperative of Hagio-Simmered Whey Encrusted Virgin Pork Gills, somehow combining pretentiousness, snobbery and loin of PT Barnum in a single phrase. We're supposed to nod knowingly, so that others will, too, even if none of us has any idea what it means.

As another example, a word like "speakeasy," unraveled here. To use this word without having a clue as to its proper context and historical meaning ... well, is that not fake?

If it isn't fake, what is?

And before someone asks, the late Speakeasy in New Albany was a restaurant, bar and musical venue that didn't claim to be something it wasn't. It was a proper name, not an implied identity. 

Fantasy is fun, and it appears that vast numbers of us were raised on pretending, though spouting utter nonsense doesn't make you a card-carrying member of the 1%, precisely because the 1% still holds all the cards -- and intends to keep it that way.

Better to learn something, act on one's convictions and teach the coming generations how life really works. End-times extravaganzas financed by plastic might prove only to presage the end times. I'd prefer to think and move otherwise.

I remain supportive of the various revolutions in food and drink, and always will, but the time has long since passed to raise a hand and call "bullshit," whether to drivel oozed by national political figures, local economic dishevelment directors or the posturing that accompanies restaurant openings and new beer releases.

Now, I'm going to make a statement (again) without really knowing how I intend to back it up, but speaking only for myself: It's back to hitting fungoes and shooting those hundred free throws every day. My world needs to be about fundamentals, genuineness and dependability. The train must become reacquainted with the rails, and those rules that matter learned prior to breaking them.

Rant over. Enjoy your damned weekend.

Please stop calling your legal, open-to-the-public bar a "speakeasy", by Esther Mobley (SF Gate)

Just because your bar doesn't have a sign does not make it a "speakeasy."

Other features that, sorry, still don't make it a speakeasy: a hidden door. A reservation-only policy. An intimidating gatekeeper.

And here's something that definitely precludes your bar from being a speakeasy: You send out press releases and post endless photos on Instagram, no matter how many old-timey mustaches or antique medicine bottles may appear in said photos.

For a while I've been biting my tongue, willing to let this term go the way of "handmade" or "artisanal," wearing itself out to the point of meaninglessness. But it's gone too far now.

The latest offender is the Grid, the new "Tron"-themed "speakeasy" inside the arcade-cum-bar Coin-Op. (Though there's some confusion even among its operators about what to call it: All press releases call it a "speakeasy." But one partner prefers "VIP lounge" to "speakeasy," which, don't even get me started on "VIP lounge.")

Friday, August 18, 2017

Suddeath: "You can love the South without loving its biggest mistake."

Daniel Suddeath and I jousted often during his tenure as News and Tribune reporter, and while our exchanges occasionally got testy, I viewed it as healthy in the main.

We barked and snarled, and kept talking. Both of us are prone to streaks of self-righteousness, which isn't always helpful when writing an essay such as the one linked here.

Speaking merely as an observer, one who toils at writing and feels like he never gets it quite right -- and who doesn't always feel obliged to practice what he preaches -- the objective is to maintain poise while in the throes of passion, making the necessary points with cool precision with just enough emotion to engage readers and keep their attention.

I believe the writer's ability to communicate in this fashion is a sign of maturity, skill and command, even when he or she occasionally decides to chuck it and go straight for the polemical jugular.

What I'm meandering around to saying is that Daniel does a damned fine job here, quite apart from the fact that I agree with his point of view.

Suddeath: Fake history, by Daniel Suddeath (Glasgow Daily Times)

There is a difference between remembering history and holding on to beliefs that were never right.

While I generally don't support removing articles of history, be they reminders of good or bad, it's hard to distinguish between those who want to keep Confederate statues in place for historical reasons versus those who would like to see our country revert to a time when it was OK to be racist, and frankly brutal and primitive to our fellow man or woman.

This paragraph is the anchor.

What's the point? What was so great about the Confederacy that it should be cherished? You can love the South without loving its biggest mistake.

Continued best wishes to Daniel in Glasgow.

Friday, June 02, 2017

THE BEER BEAT: "Please stop calling your legal, open-to-the-public bar a 'speakeasy,' " and other adventures in fake news.

Allow me to suggest that far too many lamentations about the scourge of "fake news" are found to emanate from those who routinely and unquestioningly absorb vast mounds of extraneous bilge written and photographed in the service of food and drink promotion.

It isn't so much that many of the press releases I read from food and drink businesses are badly written, though stunningly often, they are.

Cringing in the expectation of further abuse is no way to enjoy your morning coffee.

Rather, it's when these hype sheets refer to the imperative of Hagio-Simmered Whey Encrusted Virgin Pork Gills, somehow combining pretentiousness, snobbery and loin of PT Barnum in a single phrase. We're supposed to nod knowingly, so that others will, too, even if none of us has any idea what it means.

As another example, a word like "speakeasy," unraveled here. To use this word without having a clue as to its proper context and historical meaning ... well, is that not fake?

If it isn't fake, what is?

And before someone asks, the late Speakeasy in New Albany was a restaurant, bar and musical venue that didn't claim to be something it wasn't. It was a proper name, not an implied identity. 

Fantasy is fun, and it appears that vast numbers of us were raised on pretending, though spouting utter nonsense doesn't make you a card-carrying member of the 1%, precisely because the 1% still holds all the cards -- and intends to keep it that way.

Better to learn something, act on one's convictions and teach the coming generations how life really works. End-times extravaganzas financed by plastic might prove only to presage the end times. I'd prefer to think and move otherwise.

I remain supportive of the various revolutions in food and drink, and always will, but the time has long since passed to raise a hand and call "bullshit," whether to drivel oozed by national political figures, local economic dishevelment directors or the posturing that accompanies restaurant openings and new beer releases.

Now, I'm going to make a statement (again) without really knowing how I intend to back it up, but speaking only for myself: It's back to hitting fungoes and shooting those hundred free throws every day. My world needs to be about fundamentals, genuineness and dependability. The train must become reacquainted with the rails, and those rules that matter learned prior to breaking them.

Rant over. Enjoy your damned weekend.

Please stop calling your legal, open-to-the-public bar a "speakeasy", by Esther Mobley (SF Gate)

Just because your bar doesn't have a sign does not make it a "speakeasy."

Other features that, sorry, still don't make it a speakeasy: a hidden door. A reservation-only policy. An intimidating gatekeeper.

And here's something that definitely precludes your bar from being a speakeasy: You send out press releases and post endless photos on Instagram, no matter how many old-timey mustaches or antique medicine bottles may appear in said photos.

For a while I've been biting my tongue, willing to let this term go the way of "handmade" or "artisanal," wearing itself out to the point of meaninglessness. But it's gone too far now.

The latest offender is the Grid, the new "Tron"-themed "speakeasy" inside the arcade-cum-bar Coin-Op. (Though there's some confusion even among its operators about what to call it: All press releases call it a "speakeasy." But one partner prefers "VIP lounge" to "speakeasy," which, don't even get me started on "VIP lounge.")

Wednesday, March 15, 2017

Get it right this St. Patrick's Day: "How the Myth of the 'Irish slaves' Became a Favorite Meme of Racists Online."

Fakery of a different hue (and IBU).

The imminent arrival of Faux Irish Amateur Hour, sometimes called St. Patrick's Day, offers the ideal opportunity to dispense with a fake "fact" that I've seen far too much lately.

It bears repeating that the Southern Poverty Law Center is an excellent source of bona fide information on a variety of repugnant topics (racism, discrimination, white supremacists). To make the point, I'm keeping the pull brief. However, there's much more, so click through and prepare for a bout of head shaking.

online">How the Myth of the "Irish slaves" Became a Favorite Meme of Racists Online, by Alex Amend (Southern Poverty Law Center)

Briefly stated, what are the historical claims behind the “Irish slaves” meme?

It broadly claims that indentured servitude and penal servitude can be equated with racialized perpetual hereditary chattel slavery. It proclaims that an “Irish Slave Trade” was initiated in 1612 and not abolished until 1839, and that this concurrent transatlantic slave trade of “white slaves” has been covered up by “liberal," “cultural Marxist” or “politically correct” historians.

The various memes make many claims including (but not limited to) the following; that “Irish slaves” were treated far worse than black slaves; that there were more “Irish slaves” than black slaves; that “Irish slaves” were worth less than black slaves, that enslaved Irish women were forced to breed with enslaved African men, and that the Irish were slaves for much longer than black slaves.

This is then invariably followed up by overtly racist statements, e.g. “yet, when is the last time you heard an Irishman bitching and moaning about how the world owes them a living?” The “Irish slaves” meme is a subset of the “white slavery” contemporary discourse which emphasizes class over race and is fueled by a potent cocktail of bad history, false equivalence, conspiracy theories, and reductionist fallacies.