Showing posts with label creative class. Show all posts
Showing posts with label creative class. Show all posts

Thursday, August 24, 2017

Richard Florida and the "creative class," 15 years on.


NA Confidential was born in 2004. Until some time around 2006 or 2007, there was no mechanism on Blogger.com to tag posts with searchable labels.

Since then, the label "creative class" has appeared here only four times, most recently in 2013. By contrast, if I look back to the pre-label era, "creative class" was mentioned as many as 20 times (or more) in 2005 and 2006. Chronologically, this makes sense given that Richard Florida's original book on the topic was released circa 2002.

The point is this: both Florida's concept of a "creative class" and our discussion about it are subject to evolution. They change as conditions change, and that's what "dynamic" is all about, as contrasted with "static."

Two perspectives follow. In the first, the author is more willing to allow Florida a chance to chart the evolution of his characterization.

The Evolution Of The Creative Class, by Pete Saunders (Forbes)

When I was in college and first became politically aware, so to speak, was in the '80s when Ronald Reagan was president. Many people from that era remember that perhaps the principal economic theory driving his election in 1980 was the theory of supply side economcs, or that lower barriers on regulations would lead to more goods and services available to consumers, at a lower price. Related to supply side economics was the so-called "trickle-down" theory, meaning that lower taxes on the wealthy would have a stimulative effect on the economy -- job creators would create more jobs, greater corporate profits would result in higher worker wages. Back then, I didn't buy it because I thought the world's corporate titans would keep the profits for themselves and invest in the business, rather than people. In my opinion, that's pretty much proven to be correct.

When Richard Florida arrived on the scene some fifteen years ago with his book "The Rise of the Creative Class", he seemed to be proposing something very similar to supply-side or trickle-down economic theory. His thesis was that the cities that were thriving were doing so because of the success of those in the creative economy -- talented and educated professionals who worked in knowledge-based industries like business and finance, technology, healthcare and medicine, law, and education. He argued that cities that employed the creative class strategy, reorganizing their built environment to accommodate the needs and desires of creative class types, would find themselves stronger and more prosperous than they'd ever been, because the impact would trickle down to all sectors of the urban economy. I initially bought that idea, because after decades of people -- and money -- flowing away from cities, I believed cities needed the infusion of capital for revitalization.

How far we've all come since then.

Wetherell takes a narrower view. As for those of us here in New Albany chatting about the creative class 13 years ago, and noticing that we didn't seem to have one, I think we were doing the best we could with the evidence we had. There wasn't a politician or community "leader" with a better idea, was there?

As Jeff Gahan's putsch against affordable housing rolls forward, shouldn't we be asking: Are there any now?

Richard Florida Is Sorry, by Sam Wetherell (Jacobin)

For years, Richard Florida preached the gospel of the creative class. His new book is a mea culpa.

Richard Florida, one of the most influential thinkers about cities in postwar America, wants you to know that he got almost everything about cities wrong.

If you live in an urban center in North America, the United Kingdom, or Australia, you are living in Richard Florida’s world. Fifteen years ago, he argued that an influx of what he called the “creative classes” — artists, hipsters, tech workers — were sparking economic growth in places like the Bay Area. Their tolerance, flexibility, and eccentricity dissolved the rigid structures of industrial production and replaced them with the kinds of workplaces and neighborhoods that attracted more young people and, importantly, more investment.

His observations quickly formed the basis of a set of breezy technical solutions. If decaying cities wanted to survive, they had to open cool bars, shabby-chic coffee shops, and art venues that attract young, educated, and tolerant residents. Eventually, the mysterious alchemy of the creative economy would build a new and prosperous urban core.

Today, even Florida recognizes that he was wrong. The rise of the creative class in places like New York, London, and San Francisco created economic growth only for the already rich, displacing the poor and working classes. The problems that once plagued inner cities have moved to the suburbs ...

Friday, April 12, 2013

Kotkin versus Florida.

Good reading in this point-counterpoint from the Daily Beast.

Richard Florida Concedes the Limits of the Creative Class, by Joel Kotkin

The so-called creative class of intellects and artists was supposed to remake America’s cities and revive urban wastelands. Now the evidence is in—and the experiment appears to have failed.

Did I Abandon My Creative Class Theory? Not So Fast, Joel Kotkin, by Richard Florida

Joel Kotkin says I’ve turned my back on the idea that the creative class spurs economic growth and reinvigorates cities. My response? Bollocks.

Monday, November 23, 2009

Everyone knows it's windy.

It's obvious that renewable energy sources will play a substantial role in the future of our planet. We simply have no choice.

What's not so obvious, but expertly highlighted in Carbon Nation, an upcoming film from local director/producer Peter Byck recently previewed in its entirety at the Carnegie Center, is that many other countries are actively preparing for the inevitable, ramping up the production of devices - often most fully developed by U.S. scientists and engineers - that will mercifully and necessarily bring our reliance on fossil fuels to an end.

Economic opportunities abound but we thus far seem collectively content to leave the money making to others while we senselessly lollygag, allowing ourselves to become beholden to foreign producers again.

Luckily, not everyone has put their reasoning ability to bed. A press release, alternately credited by various media sources to the Indiana Economic Development Corp. and One Southern Indiana, recently let us know that Windstream Technologies, Inc., a company focused on the development of small, energy capturing wind turbines for urban markets, will be moving its research and production headquarters from California to the Purdue Technology Center and Research Park in New Albany. 260 jobs are forecast by 2012.

The creative economy is coming ever faster, led by the small, independently owned businesses that account for over half the jobs in this country and the cities and towns that actively create the physical and intellectual environments in which they want to live and work. The global question is how to better mark the path and to whom to hand the orange spray paint can. Be sure to ask it each time you read a report of local government.

Tuesday, May 12, 2009

Talk about changing perceptions: Cleveland's District of Design


Forty years ago, the Cuyahoga River that cuts through the heart of Cleveland caught on fire for the thirteenth time. Yesterday, I mentioned to a coworker that Mrs. bluegill and I might be headed that direction soon to visit friends. Less than impressed, my coworker only curtailed her explanation of how awful Cleveland is when I explained that she actually knew the friends we're going to visit. "Well," she said, "if you're going to see them."

Dates and plans are yet to be finalized but we will, in fact, be going to see them. Lots of them. Despite Cleveland's decades-long reputation for nastiness, somebody was smart enough to recognize its assets AND to formally announce a collaborative plan to capitalize on them in an effort to attract like-minded people.

We are those people.

The high-level objective of the District of Design Project is to define Cleveland as the product design capital of the US…the Milan of the Midwest.

Fostering a culture that values design and innovation is critical to this project and three key elements are critical to this effort: 1) creating a definable heart to the design community, 2) improving our ability to manage the creative process, and 3) raising awareness.

The District of Design takes the first step in fostering a design culture. The district is a concentrated area of Downtown Cleveland that is comprised of wholesale consumer product showrooms, design studios and the infrastructure to support world-class design and product development.

Northeast Ohio possesses many of the key ingredients to be a leader in design and innovation. By fostering a design culture, drawing on regional assets and capitalizing on the increasing design awareness, the region can position itself as a long-term leader in design and innovation. This emphasis will result in top-line revenue growth that will strengthen the regional economy.




So, regardless of how far along they actually are in realizing their vision, sometime in the near future we'll be spending time and money in the blocks above looking to find not only innovative design or redevelopment strategies to steal but little bits of ourselves as well. It's almost as if we want to identify with something and they know it.

Agreed upon message : Identified target : Intended result : Shazam.

Wednesday, September 17, 2008

Defying categorization is one thing; ignoring it is another.

Travel + Leisure, in conjunction with CNN, recently surveyed what 600,000 people thought of 25 U.S. cities based on a list of specific criteria as part of their 2008 America’s Favorite Cities guide. CoolTown Studios took the list, broke it down to the qualities that matter to creatives, and posted the results.

Not surprisingly, names like Portland, Austin, and Chicago appear near the top.

New Albany's puzzle, however, is not national. It's regional. It's metro. It's within 10 miles in any random direction. A notion of revitalization that at times seems vague and impossible is really just a matter of capturing a tiny percentage of real estate and retail activity within a relatively small area.

The categories, as defined by Travel + Leisure and separated out by CoolTown, are below. I might cavil at a couple of them, but I'm not editing a national magazine or running an international television network.

Within the Louisville Metro-Southern Indiana area, how do we comparatively rate? What are we good at? How do we capitalize? What and how do we improve?

Figure it out or die. No biggie.

People
Diverse
Athletic/active

Culture
Live music bands

Shopping
Local boutiques
Art galleries
Vintage stores/flea markets


Food/dining
Ethnic food/cheap eats
Cafes/coffee bars
Farmers’ and specialty food markets


Quality of Life & Visitor Experience
Public transportation and pedestrian friendliness
Affordability
Environmental Awareness


Nightlife