Showing posts with label Tirana Albania. Show all posts
Showing posts with label Tirana Albania. Show all posts

Tuesday, April 07, 2020

BEER WITH A SOCIALIST: The Schönramer brewery, by way of Birra Tirana and other lager breweries in Europe.


My intent today is to link you to an amazing article by Joe Stange about a brewery about which you've heard little located in the Bavarian countryside, and with an American expatriate brewer (!) who is crafting gorgeous traditional lagers (primarily Helles and Pils, but also a Festbier and Bock). I'll take my time getting there, so it you're the impatient sort, start scrolling.

In any event, the previously unknown Schönramer brewery has occupied a spot on my revised bucket list.

I've been fortunate to visit quite a few "classic" lager breweries during the course of 35 years Euro-wandering. Since the 1980s and early 1990s, obviously much has changed in the brewing business.

Classic is an elastic term. I mean breweries of the old school that hit it big brewing lagers in the 1800s. This isn't to dismiss smaller-scale operations like Schönramer, the Bamberg breweries and so many others.

Again and again, modernity has decreed that breweries of sufficient size, finding themselves folded into large cities, determine it is expeditious to (a) take advantage of skyrocketing property values by (b) giving up prime inner city real estate for adaptive reuse so as to (c) move increasingly automated beer factories into industrial zones in more rural areas. 

Ergo Heineken (Amsterdam) and Carlsberg (Copenhagen). I visited them prior to their moves. Tuborg, sister brewery to Carlsberg, fell victim to rationalization in the early 1990s; brewing went to Carlsberg and the acreage was redeveloped.

Pilsner Urquell and Budvar (both Czechia) and Dreher in Budapest remain where they've always been. I hope Eggenberg in Cesky Krumlov is still in business. It may have been the best quality lager of the lot.

No doubt the craziest of all probably was Birra Tirana in the capital city of Albania, 1994. Here's an extended excerpt from the Albania narrative.

---

Back in the Brewing Business in Tirana.

In contrast to the brewery at Korce, the plant dating from 1952 in Albania's capital city of Tirana is a utilitarian, white-tiled facility resembling a dairy more than a brewery. It was built with Soviet assistance, and looks it. Our ride from the port city of Durres to the brewery in Tirana took us past rustic villages, abandoned and dilapidated concrete irrigation channels, wandering herds of livestock, Albania's sparkling new Coca-Cola bottling plant, row after row of shabbby scialist tenements, and finally a vast lot where the burned-out remains of the city's Communist-era bus fleet reposed in blackened, skeletal lines.

At the time of our visit, the Tirana brewery hadn't yet been privatized, but it was working again. Typically, upon arriving at the gate we encountered reluctance at letting us enter. Eventually a wiry, chain-smoking worker with an impressive five o'clock shadow and darting, nervous eyes took an interest in us and went off in search of the plant director, who couldn't be found -- but by that time we were in, our guide Genci having persuaded someone to make a decision and let the foreigners come inside out of the blazing, midday sun.

Minutes later, we met the "lost" director in the hall, and he hastily grunted retroactive permission to enter, no doubt thanking his lucky stars that he no longer lived in a nation where such negligence might be rewarded with a trip to the eastern Albanian ore mines or the dungeon-like prisons of the citadel in Gjirokastra with its handy rooftop garden once used by firing squads, but now serving as a convenient point from which to survey the ancient hilltop town and surrounding mountains.

We were met by a diminutive, white-coated brewmaster who happily led us around the spartan, functional plant and answered questions through our interpreter. Like the older brewery in Korce, Tirana's brewery had ceased to function for quite some time. According to the employees, it closed because the former brewery bureaucrat had been paid off by entrepreneurs who were engaged in importing Macedonian Skopsko Pivo and who were intent on eliminating the local competition.

Only one style, a Czech-style pilsner, was being brewed at the time of our visit. Hops are purchased from Germany and barley from Italy. Yeast bought in Italy is being cultured in a so-called laboratory; some was foaming merrily in a kitchen-sink sized steel receptacle.

After 5 to 7 days of primary fermentation, the beer is pumped into the secondary tanks in the basement for 21 days of lagering at near-freezing temperatures. As we enjoyed the contrast in temperature between the frigid lagering cellar and the sunbaked streets outside, the brewmaster's assistant tapped off some two-week old, unfiltered Tirana's Best and proudly offered glasses to each of us. It was surprisingly tasty, and it was better than most of the Italian imports on sale in Albania.

Later, we sampled the filtered, bottled, final 11-degree product and noticed the lack of labels -- they haven't quite gotten to that yet, but they hope to soon. Appropriately, the beer is priced to sell below the lowest-priced imports; this is a sound strategy in a country as poor as Albania. On both sampling occasions, first in the cellar and then at the bottling line, we were joined in our tasting by the wiry, chain-smoking employee from the guard shack, who had accompanied us the entire route through the brewery.

As we surveyed the women from the bottling line, who were taking a break as the line was repaired, I spotted our guide discretely posted behind a machine, taking a final, furious drag on his smoke as he removed the cap from an unguarded bottle and drained most of it in one swallow. In my view, it was his well-deserved reward for being responsive to the visitors, and I thanked him for it.

---

Two lager links. First, from the UK.

Don’t like lager? Think again, by Melissa Cole (The Guardian)

Lager has a bad reputation, but there are so many varieties made under this ancient brewing method to delight in

Now the Schönramer story. I drooled just reading it.

Greatest Drinkability: The Bavarian Brewer's Art, by Joe Stange (Beer and Brewing)

In the foothills of the Alps, Schönramer Brewmaster Eric Toft is a tinkerer and fine-tuner of highly addictive lagers.

... There are now more than 1,500 breweries in Germany, and the Private Landbrauerei Schönram is not one of the big ones; it brews about 94,000 barrels a year. Meanwhile the village of Schönram has only about 380 residents. The brewery sells 90 percent of its beer within a 40-mile radius.

More than three-fourths of that is the same kind of beer: Schönramer Hell.

It’s a daily staple. If you lived there, you could have it brought to your house. “We self-distribute nearly everything,” says Brewmaster Eric Toft. “We have four trucks that do home delivery, like the milkman.” You don’t even need to be home. Leave a key with the driver and some euros on the table; they’ll make change, put beer down in the cellar, and take away the empties. See you next week.

Another illustration: The Schönramer brewery built the small church across the street in 1853, largely for its employees—including those at the maltings, now defunct—but also for all the locals who walked for miles to fill the brewery’s pub on Sundays. The priest received compensation in the form of beer—156 liters per month.

Today, in keeping with tradition, Schönramer’s 55 employees—like those of many other German breweries—get a monthly beer allotment in addition to their take-home pay. It’s not as much as it used to be. Today, they receive “only” 120 liters. That’s the equivalent of roughly 56 American 6-packs. Per month ...

Saturday, April 30, 2016

Old Albania, 1994: Beer in the Land of the Eagle (Part 3 of 3).

Part 3 of 3.


Back in the Brewing Business in Tirana.

In contrast to the brewery at Korça, the plant dating from 1952 in Albania's capital city of Tirana is a utilitarian, white-tiled facility resembling a dairy more than a brewery. It was built with Soviet assistance, and looks it.

Our ride from the port city of Durres to the brewery in Tirana took us past rustic villages, abandoned and dilapidated concrete irrigation channels, wandering herds of livestock, Albania's sparkling new Coca-Cola bottling plant, row after row of shabby socialist tenements, and finally a vast lot where the burned-out remains of the city's Communist-era bus fleet reposed in blackened, skeletal lines.

At the time of our visit, the Tirana brewery hadn't yet been privatized, but it was working again. Typically, upon arriving at the gate we encountered reluctance at letting us enter. Eventually a wiry, chain-smoking worker with an impressive five o'clock shadow and darting, nervous eyes took an interest in us and went off in search of the plant director, who couldn't be found -- but by that time we were in, our guide Genci having persuaded someone to make a decision and let the foreigners come inside out of the blazing, midday sun.

Minutes later, we met the "lost" director in the hall, and he hastily grunted retroactive permission to enter, no doubt thanking his lucky stars that he no longer lived in a nation where such negligence might be rewarded with a trip to the eastern Albanian ore mines or the dungeon-like prisons of the citadel in Gjirokastra with its handy rooftop garden once used by firing squads, but now serving as a convenient point from which to survey the ancient hilltop town and surrounding mountains.

We were met by a diminutive, white-coated brewmaster who happily led us around the spartan, functional plant and answered questions through our interpreter. Like the older brewery in Korça, Tirana's brewery had ceased to function for quite some time. According to the employees, it closed because the former brewery bureaucrat had been paid off by entrepreneurs who were engaged in importing Macedonian Skopsko Pivo, and who were intent on eliminating the local competition.

Only one beer, a Czech-style pilsner, was being brewed at the time of our visit. Hops are purchased from Germany and barley from Italy. Yeast bought in Italy is being cultured in a so-called laboratory; some was foaming merrily in a kitchen-sink sized steel receptacle.

After 5 to 7 days of primary fermentation, the beer is pumped into the secondary tanks in the basement for 21 days of lagering at near-freezing temperatures. As we enjoyed the contrast in temperature between the frigid lagering cellar and the sunbaked streets outside, the brewmaster's assistant tapped off some two-week old, unfiltered "Tirana's Best" and proudly offered glasses to each of us. It was surprisingly tasty, and it was better than most of the Italian imports on sale in Albania.

Later, we sampled the filtered, bottled, final 11-degree product and noticed the lack of labels -- they haven't quite gotten to that yet, but they hope to soon. Appropriately, the beer is priced to sell below the lowest-priced imports; this is a sound strategy in a country as poor as Albania. On both sampling occasions, first in the cellar and then at the bottling line, we were joined in our tasting by the wiry, chain-smoking employee from the guard shack, who had accompanied us the entire route through the brewery.

As we surveyed the women from the bottling line, who were taking a break as the line was repaired, I spotted our guide discretely posted behind a machine, taking a final, furious drag on his smoke as he removed the cap from an unguarded bottle and drained most of it in one swallow. In my view, it was his well-deserved reward for being responsive to the visitors, and I thanked him for it.

Plenty of Beer to Wash Down Your Qofte.

With only one brewery operational, and another fighting to revive, the thirst for beer in Albania must be met from elsewhere.

Albania's economy now is entirely open, and the entrepreneurial spirit seems to have taken root with a vengeance. Numerous small restaurants and bars are in operation, and street stalls and kiosks -- some no more than tables set up around the perimeters of dusty squares and thoroughfares -- vend all necessary consumer goods. Much of the import-export trade centers on cash-and-carry middlemen who have purchased used trucks from Germany and Italy, and who make buying trips abroad and purchase whatever is for sale and can in turn be resold in Albania.

In short, Albania still is in the transitional economic phase known as Big Lots Capitalism.

Although this wide-open business climate is bringing plenty of beer into Albania, the country is no Germany when it comes to beer. At least tolerable foreign brands are available, most commonly Amstel and Kronenbourg (both brewed under license in neighboring Greece) and a number of Italian brands, which attests to the status of Italy as prime investor in Albania at this time.

Some of the Italian brands aren't bad: Dreher, Splugen Oro and Moretti, all spritzy, mild lagers, do a fine job of taking the edge off the Albanian heat if served cool. All these imports are available at reasonable prices that range from 50 cents to a dollar, depending on the venue, but they are numbingly similar in terms of flavor.

It should be noted that the Albanians themselves don't seem to care, and we can only speculate as to the availability of beer during Communist times. Our guides said that beer from Tirana and Korça was generally available in the old days, and reminded us that the traditional beverages of choice in the country are wine and raki (brandy in various forms), as well as non-alcoholic beverages like coffee and tea -- legacies of the Turkish presence over five centuries.

However, surprises lurk in the chaotic, nebulous Albanian beer market. We found a small, modern street side bar in Tirana that boasted Hacker-Pschorr (Helles) on draft and Pschorr-brau Hefe-Weisse in cooled bottles.

Genci and Agim weren't as taken with the Bavarian wheat beers as we were. The future of this particular establishment is somewhat in doubt, as it has changed hands once or twice since being opened (I think it is currently owned by an Italian tour company).

A Clean, Well Lighted Place.

Pending the completion of an Austrian-built hotel complex adjacent to the former Hoxha mausoleum, one of the most modern, well-appointed bars in Tirana is the Piano Bar, owned by two brothers who amassed capital while working in Germany and who developed a taste for German beers while in the process. The bar serves little food other than sandwiches, and it is being expanded to include a stage for live presentations and an underground keller where the stone walls and wooden beams were being cleaned and readied on the day of our visit. Of all the privately owned bars that we visited, the Piano Bar was the best and probably the beer-friendliest.

The Piano Bar sells a Greek-brewed, Henninger-licensed export contrivance known as Golden Lager, which turned out to be a solid, Helles-like lager. The owners are eager to begin selling Pilsner Urquell on draft as soon as they can purchase the necessary tapping equipment and find a way to ensure an uninterrupted supply. Also available are a half dozen bottled beers, including (drum roll, please) Rolling Rock.

Why? Because both Rolling Rock and Italy's Moretti are subsidiaries of Labatt's, and Moretti can be found throughout Albania.

In any case, Latrobe, Pennsylvania met Tirana, Albania on the last day of our visit when we bought a round of Rolling Rocks at the Piano Bar for Agim, Genci and Nico, the latter our affable driver who pronounced it wonderful as the others looked on with a great deal of skepticism.

It was too mild for them, and also for me, yet it was fun to watch their reactions as we drank the only American beer to be found in Albania -- at least until Anheuser-Busch or Miller rewards the Korça consortium with vast profits for their reconstruction efforts and begins churning out Black Elk Mountain Light in aluminum cans.

It took nine years, but I was able to locate and taste Albanian beer. Now I need a new obsession.

Are there hamburgers in North Korea?

Tuesday, February 12, 2013

Edi Rama and reform by paint: "Compromise in colors is gray."



The former mayor of Tirana (Old Albania) provides required viewing for somnolent New Albania, with tips on what we could do to improve our civic experience.

Ironically, NAC has been here before: Paint and public art as progressive ideals -- why not in New Albany?

TALKS |TEDX Edi Rama: Take back your city with paint

Make a city beautiful, curb corruption. Edi Rama took this deceptively simple path as mayor of Tirana, Albania, where he instilled pride in his citizens by transforming public spaces with colorful designs. With projects that put the people first, Rama decreased crime -- and showed his citizens they could have faith in their leaders. (Filmed at TEDxThessaloniki.)

From 2000 to 2011 Edi Rama was the mayor of Tirana, where he implemented a series of reforms to take back the city for the people.