Thanks to M for pointing me to this.
In essence, it's a chamber of commerce tract from just before the American Civil War -- an antebellum "come to city" sales pitch.
Neither beer nor brewing is mentioned, perhaps to a WASP-ish overall focus, but the Germans already had started coming. As this book was published, Paul Reising was at work.
We had enough churches. What we needed was a nice, cool beer.