Tuesday, April 22, 2014

Denver localism: "I'm not a beer snob. I just prefer to drink good beer."

It's worth noting that the Mile High Business Alliance in Denver is not an organization strictly dedicated to locally brewed beer. It merely sees locally brewed beer as an apt expression of localism in a more comprehensive sense ... and it is.

While politicians and pundits trade theories on how to stimulate the economy, the folks at Mile High Business Alliance are digging in and doing it.

The Alliance maintains that every dollar spent locally circulates at least three times more than one spent with a non-locally owned corporation or chain. Through programs such as the Colorado Local First Campaign and Local Flavor Guides, which celebrate the character of neighborhoods such as LoHi and SoBo. MHBA encourages everyone to direct at least 10 percent of their spending to businesses that sprout from Colorado soil.

The organization also maintains a user-friendly online guide to Colorado businesses. True, MHBA doesn't yet represent all 500,000 of the locally owned businesses in Colorado. But their clever campaigns ("My local coffee shop can kick your corporate coffee shop's ass," reads one MHBA-produced poster) spread awareness about the power of how and where we spend our dollars.

It perfectly encapsulates my viewpoint as to the marriage of localism and better beer.

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