The documentary tells the story of what might be the world's most famous photograph. A former fashion photographer named Alberto Korda was taking pictures at a public memorial in Havana when Cuban revolutionary leader Ernesto "Che" Guevara suddenly appeared. Korda had barely enough time to squeeze off two exposures, one of which much later became the basis for militancy, art and metaphor all over the word.
Korda received little for it, and the notion of Che's image transmuting into a mainstay of global capitalism transcends mere irony. It prompted roughly two hours of chat in my household alone. Can a photograph of a Communist revolutionary icon be brandished by non-communist money grubbers without all participants straining ideological credulity? To me, the original photograph taken by Korda remains a one-off, wonderful fluke. It's an accident with a life of its own, and the documentary is worth your time.