Read Eiderdown's spot-on explanation about adjusting, changing and upping the embraceable in Germantown.

This statement by the owners of Eiderdown is so impressive that I'm reprinting their Facebook post in its entirety. When I shared it at Roger's Simple Beer Pleasures, frequent reader Mike H. nailed the gist in a nutshell.

THIS, THIS, THIS is how you rebrand yourself. Honest, truthful, and open. Well done and will be on my list to visit on my next trip.

That's absolutely right.

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Dear Germantown-Schnitzelburg,

Saw you at Kroger the other day; that new jacket looks nice on you. Real nice. Hey, you got a minute?

When we opened Eiderdown in October 2010, we had a vision: to offer European-inspired Southern comfort food, a bunch of beers and a good selection of wines all at reasonable prices in a comfortable, rustic setting.

Our hours included lunch back then and we stayed open until 1am on the weekends, with the expectation that we would be an outlet for hungry folks who had been hanging out at the Nachbar (or wherever else). It didn’t take long to realize that — for the food we were making — 1am was too late, then a few month later, we realized 11am was too early. We got rid of late night and lunchtime hours that didn’t make sense and pressed on.

As the years and menus passed, we kinda strayed from our original objective. In 2014 and ‘15, we got busy with a zoning change that allowed us to tear down a warehouse and build a parking lot, as well as offer outdoor seating and liquor drinks. While the food remained delicious, our prices and approachability drifted outside the realm of what is comfortable for the typical Germantown-Schnitzelburger. While we have welcomed (and hope to continue to welcome) people from all over the city, region and beyond, we feel as if we have forsaken many of you, our closest friends and neighbors.

For this, we apologize.

Walking along Texas, Mulberry and Hoertz last Saturday, I realized how crazy it is, in such a densely populated section of Louisville, how few neighborhood folks Eiderdown regularly connects with because we have priced ourselves right off their radars. Right off YOUR radars. So like with the hours that didn’t make sense when we first opened, we feel it’s time to do some more adjusting. Here’s what we have in mind:

1) We will embrace German food. We don’t want to narrow it down so much that we call Eiderdown a German Restaurant, but we will have schnitzel, house sausages, house sauerkraut, potato soup, actual pretzels, spätzle as a side, etc.

2) Prices will drop, yet quality will remain high. As a result, we will be forgoing some local meats (the Nachburger and Sunday Sitdown will remain locally gotten). More sandwiches, fewer entrees, no $32 anything.

3) We will offer more vegetarian options.

4) Beer. We plan to eventually have the most comprehensive selection of German taps in Kentucky. We’ll offer liters, half liters and half pints of many familiar German beers and offer several out-of-the-way styles from smaller German breweries. We’ll round it out with locals, an IPA or two, a couple Belgian beers and Miller Lite.

We are really excited about these changes and feel like they will help Eiderdown nestle back into what we’d always intended it to be. It will take some time for the cabbage to ferment into kraut, so after dinner tonight, we will close for two weeks. We will open back up on Tuesday February 7 as a more embraceable restaurant that we hope you will be proud to have as part of the neighborhood. Either way though, we’ll still say Hey when we see you at the grocery store.

Thanks for your time, G-Town!

Sincerely,

Heather and James

Welcome to the Germantown Times.

Solid satire, nicely rendered in slightly gentler Onion style, but at times with more of an edge.

GERMANTOWN RESIDENT EXPRESSES CONCERN THAT NEW PIZZA PLACE ON GOSS MAY INSPIRE OTHER GOOD IDEAS, by Frank Thompson (Germantown Times)

“I’m telling you, this is how it all starts,” said Gray. “I’m not trying to be a negative nancy, but just watch. Before we know it, everywhere you look someone’s gonna be trying to do something nice for the neighborhood.”

According to the blog ...

All articles are written by Sandy and Frank Thompson. Both are Germantown born and raised, and love their town. They both started writing last year to “keep things interesting” several years after retiring from UPS. They hope to keep the blog going as long as they can still “keep the AOL turned on!”.

Neighborhood Derby voting winding down ... limited supply of Kessler 1/2 pints remain in play.

It's the final hours of voting: BS Neighborhood Derby 2009.

Mr. G made a comment during the discussion at Broken Sidewalk, and it is well deserving of citation here. He is writing of the two neighborhoods that made the final, New Albany and Germantown/Schnitzelburg/Paristown.

I love both of these places and for roughly the same reasons–they’re gritty, got history out the wazoo, and a funky atmosphere that which includes residents who care about things even if it means being out of step with more gentrified folk.

Great bars and joints to eat? Yep. Plenty of creatives? Check. A bunch of different churches that care why they’re there and have members coming in from the burbs. You betcha’.

I frequently go to Sunergos for my beans, like Check’s and Flabby’s because they remind me of good old N’Awlins places and was sorry to see the Germantown Cafe close because Steve really did make the best fried chicken.

But you can stretch out more, get a view, and find more choices in the little places in New Albany. Studios has a better beer selection and a menu that lets anybody in your group be happy. We have mo’ better beer, and make it here. I can go the Preston’s on Pearl St. to buy my pens and walk over to Destinations for a better selection of good reading than any Borders holds. The Carnegie Center is a jewel, literally, and all this being on the river caters to some water rat spirit in me, here where I can’t have the sea or mountains.

I’m delighted these two odd neighborhoods made the finals, because they’re scrappy, hard-working, and full of promise, and so often overlooked by more gentrified folk who think the sun must revolve around their center of the universe.