World Cup: USA vs Germany Sticke Alt ... the video.

Thanks to Jeff G for the vid.

It's World Cup Trilogy for 2014: USA vs. Ghana, Portugal and Germany, NABC's homage to the beautiful game. Next up is USA vs Germany, and Sticke Alt. 

NABC honors the World Cup with three fresh, new beers honoring the three national football squads facing the USA in Group G of the opening round: Ghana, Portugal and Germany. Beginning on June 16, 2014, the beers will debut as the American squad’s opening matches are played. There’ll be many places in metro Louisville to view these contests —but how many of them created and brewed three new beers as specific accompaniment to the beautiful game, and the world’s biggest sporting event?

Just NABC. Do you see just what local can do?

USA vs. Germany – Sticke Alt
Release: Thursday, June 26, at both NABC locations. Bank Street Brewhouse opens early at 11:30 a.m. for the match and the beer; the Pizzeria & Public House will be open at 11:00 a.m. like usual. 

World Cup: USA vs Portugal "Super Bock" ... the video.

Thanks to Jeff G for the vid.

As a preface to the weekend event calendar, kindly permit me to begin with another reminder about NABC's World Cup Trilogy for 2014: USA vs. Ghana, Portugal and Germany. The fun continues on Sunday at Bank Street Brewhouse, with the release of "Super Bock" (USA vs. Portugal).

NABC honors the World Cup with three fresh, new beers honoring the three national football squads facing the USA in Group G of the opening round: Ghana, Portugal and Germany. Beginning on June 16, 2014, the beers will debut as the American squad’s opening matches are played. There’ll be many places in metro Louisville to view these contests —but how many of them created and brewed three new beers as specific accompaniment to the beautiful game, and the world’s biggest sporting event?

Just NABC. Do you see just what local can do?

USA vs. Portugal – "Super Bock"
Release: Sunday, June 22, at Bank Street Brewhouse, which opens at noon; the match is at 6 p.m. "Super Bock" will go on tap at the Pizzeria & Public House on Monday, June 23.

World Cup: USA vs Ghana Citra Passion Ale ... the video.

Thanks to Jeff G for the vid.

As a preface to the weekend event calendar, kindly permit me to begin with another reminder about NABC's World Cup Trilogy for 2014: USA vs. Ghana, Portugal and Germany. The fun begins on Monday at both NABC locations, with the release of Citra Passion Ale (USA vs. Ghana).

NABC honors the World Cup with three fresh, new beers honoring the three national football squads facing the USA in Group G of the opening round: Ghana, Portugal and Germany. Beginning on June 16, 2014, the beers will debut as the American squad’s opening matches are played. There’ll be many places in metro Louisville to view these contests —but how many of them created and brewed three new beers as specific accompaniment to the beautiful game, and the world’s biggest sporting event?

Just NABC. Do you see what local can do?

USA vs. Ghana – Citra Passion Ale
Release: Monday, June 16, at both NABC locations (Bank Street Brewhouse opens at 5 p.m.)

Three World Cup matches, three new beers. What we need are munchies.

On June 16, 22 and 26, the USA plays Ghana, Portugal and Germany, respectively, in the FIFA World Cup. Because the World Cup is being held in Brazil, the time zones make sense for American viewers -- thank you, Sepp Blatter.

Now, run off and count your bribes.

As previewed recently in this space, NABC has brewed three special "one off" beers for the occasion of the matches, and will debut them at viewing parties held inside our bricks and mortar. After being tapped on game day, they will continue to pour until depleted.

Monday, June 16 (evening), USA vs Ghana Citra Passion Ale ... both NABC locations
Sunday, June 22 (evening), USA vs Portugal "Super Bock" ... Bank Street Brewhouse
Thursday, June 26 (lunchtime), USA vs Germany Sticke Alt ... both NABC locations

Here's the preview link again:

NABC World Cup Trilogy for 2014: USA vs. Ghana, Portugal and Germany

Seeing as we have embarked upon a new direction at Bank Street Brewhouse in terms of food (if you are just tuning in, the kitchen is no longer active there and BSB is a brewery taproom only), there's an obvious challenge. What to do about nourishment during these World Cup promotions, and in such a themed matter as the beers?

Note that at the Pizzeria & Public House, there are no problems; life goes on as usual there. 

German food needs no introduction hereabouts. Having visited Portugal precisely once, I can offer dishes like salt cod (numerous modes of presentation) and tripe stew as being representative of native cuisine there. Probably few of us have been to Ghana, and so Wikipedia provides a few clues.

Ideas, anyone? Would any local caterers or eateries like to get creative and partner with us to feed World Cup watchers on these dates? If so, let me know.

Just like ours, "The World Cup slogans are a mess."

World Cup slogans?

I had no idea, although NABC has a World Cup Trilogy coming in June.

Just imagine how some of these might slogans be translated into made-for-Dudgeon atrocities marketing atrocities; for instance, consider Australia's sloganeering translation into New Albanian:

Australia
Socceroos: hopping our way into history!

New Albany:
Come to Kangaroo

Some of the many comments are hilarious. Here's the link, followed a few other personal favorites.

Can you think of better World Cup slogans for the 32 teams? – open thread (Guardian)

The England team are not 'the heartbeat of millions', real men do not 'wear orange' and since when did 'heroes play like Greeks'? The World Cup slogans need a rewrite. Can your wit help?

Cameroon
A lion remains a lion

Costa Rica
My passion is football, my strength is my people, my pride is Costa Rica

Ivory Coast
Elephants charging towards Brazil!

Honduras
We are one country, one nation, five stars on the heart

Portugal
The past is history, the future is victory