Showing posts with label Chicago Transit Authority (album). Show all posts
Showing posts with label Chicago Transit Authority (album). Show all posts

Wednesday, August 15, 2018

CTA means two very different things to me, but for now, it's a Certified Tourism Ambassador.



Actually the CTA test I took yesterday had only 28 questions -- and anytime I hear the initials CTA, I always think of Chicago's debut album.

But we need a clip with Terry Kath, in which we find the basic rock and roll combo functioning quite effectively without those defining horns. 



Yesterday I went to the Radisson, had a training and became a Certified Tourism Ambassador.

Investing In Your Destination's People Infrastructure

The Certified Tourism AmbassadorTM (CTA) program is industry-recognized certification that aligns the destination's people infrastructure ─ its stakeholder businesses and front-line ─ to increase tourism by Enhancing the Visitor ExperienceTM. With over 17,000 current CTAs, the program drives visitor spending through in-depth knowledge of the destination 'product'; gives destinations a competitive advantage; and ensures consistent delivery of a positive destination brand experience. In today's consumer-driven world, savvy destinations realize the importance of CTA

Cutting through the verbiage, I found it a very useful training, and it makes the sort of points everyone in the hospitality business should be practicing, anyway: know the area, be able to answer questions and direct folks to resources, think a bit about how one frames thoughts when speaking, and so on.

Weird New Albania pub crawls ... coming soon.