The Green Mouse ran into Match Cigar Bar New Albany's owner Jeff Mouttet last night. Jeff said that business was good so far, and the grand opening should be a bash for the ages.
Though by no means an aficionado, the senior editor is a longtime cigar lover. It's easy to stereotype cigar smokers, but misleading to do so. It's a diverse and creative subculture. Cigars aren't everyone's gig, but Jeff is the consummate professional and very good at what he does.
For my money, the advent of Match's second location in downtown New Albany is of inestimable importance. It lifts the bar, as 410 Bakery has done right across the street.
About the grand opening:
Grand Opening June 9th, featuring the re-release of Tienda Exclusiva, and a sneak peek of the Pappy Van Winkle Traditional Cigar. Both Jonathan Drew and Julian Van Winkle will be in attendance. Insane swag, massive amounts of free cigars (including pre-release Pappy Van Winkle Traditional Cigars), and more. Open Tues-Saturday, 3pm to midnight until Grand Opening. Come by and check it out. Details, event posting, and emails to follow, so stay tuned!
From Jonathan Drew (Drew Estate Cigars):
PAPPY VAN WINKLE "Tradition" sneak peak on June 9th at Match Cigar Bar In New Albany, Indiana.
The photo below was taken the very first time that I met Julian Van Winkle. I remember it perfectly, and now, years later - I am honored to call him my friend.
Julian and I will join our host, Jeff Mouttet for a special event together for the final pre-release of the new brand, while it finishes aging.
My homeboy Ben Pearson said to me today, "JD, all things are coming together for this event" and I believe he's correct. We are going to be partying and having a good time while we celebrate Jeff's new store/ lounge opening. These are some of the best moments in life and I'm so thankful and appreciative of them.
We also have Herrera Esteli, Tienda Exclusiva Riverside as a special item, in limited quantities. This is a second release and Epstein Makadocious !!!