Saturday, November 28, 2015

Today's Jingle Walk (wine sampling) apparently is a go. Holiday Fest? It isn't yet clear.

It's 7:00 a.m. on Saturday, and I believe today's Jingle Walk is proceeding as scheduled at 1:00 p.m. However, signals remain somewhat mixed for today's Holiday Fest, which I'm taking to mean all events not pertaining to the wine sampling "jingle" walk.

As for this year's new twist of politicizing a Christmas festival with an "oath of office" ceremony, would you expect any different from the Genius of the Flood Plain?

Develop New Albany has done a good job with this day in recent years, and there always would have been a plan for rain or inclement weather, so it's hard to determine why this year's signals are so mixed.

A place to start is Facebook. If one were to search for "Jingle Walk," this is what comes up first: New Albany Jingle Walk EVENT page. I glanced at it on Thursday, and noticed a fair number of unanswered questions and some disgruntlement at the absence of stewardship.

But the city's Fb page consistently pointed the way to this COMMUNITY page, which actually has been regularly tended, and seems to be the "official" portal: New Albany's Annual Holiday Fest/Jingle Walk.

Note the difference: It's Holiday Fest first and Jingle Walk second. For the casual observer, the question is obvious: Which is which?

At around 7:00 p.m. on Friday, the city's Fb page further muddied this absence of clarity.

The city tries to delineate Jingle Walk and Holiday Fest by saying the former will proceed"rain or shine," but with the day's various branded components already confusing, the post's ambiguity is sending a message of uncertainty -- in short, sure death for the wine walk.

By 11:00 p.m. on Friday, DNA's president was on the event page belatedly answering unanswered questions (she may not have known it was there), and also sending this e-mail:

I feel badly for DNA. Uncertainty is the great killer of events, and the city hasn't helped their cause today by sending mixed social media signals.

Finally, in response to the questions I received: I know nothing about a beer component of the wine walk, so it's my ongoing assumption that sampling is confined to wine, only.

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