Perhaps I should begin selling advertising?
Nah; that'd be all capitalist and s**t.
Based on various web analytics I could find, NA Confidential generally gets about 20-25% the amount of traffic that the News and Tribune site gets-- one guy, no budget, free blog tool, usually covering less than half the geographic territory as compared to their "professional", two-county news operation with multiple full time writers, photographers, editors, and a publisher. And that doesn't include the other places where Roger appears online and in print.
In terms of social media: On a personal level, people are more than 6 times as likely to follow Roger than reporter Suddeath, for instance, despite Suddeath's account being advertised in the paper and its web site for months. Likewise, NABC nearly doubles the number of Facebook page "likes" compared to the N & T.