Showing posts with label NABC Naughty Claus. Show all posts
Showing posts with label NABC Naughty Claus. Show all posts

Friday, December 20, 2019

PINTS & UNION PORTFOLIO: NABC's Naughty Claus makes a pre-Christmas visit.

Tony's Saturnalia
artwork, 2011 edition.
Many regular readers know that my 15 minutes of fame (and about as many loose farthings of "fortune") derive from a quarter-century's tenure as co-owner of the New Albanian Brewing Company's original Pizzeria & Public House -- originally Sportstime Pizza and Rich O's, as they're still referenced colloquially.

NABC's Bank Street Brewhouse project came 17 years into this gig, and it proved to be somewhat less enduring, at least from a financial standpoint. Creatively and artistically, I'll still put BSB up against anyone and anything, rather like a rock band that made critically acclaimed albums but never found enough of an audience to fill stadiums.

But in capitalism, one always is obliged to follow the money, and after ten years at BSB the trail went cold. As Kurt Vonnegut wrote, "so it goes."

Back in the salad days, having brewer extraordinaire David Pierce working in the Bank Street Brewhouse meant a succession of excellent beers, both everyday and seasonal, and of course David had ample assistance from Jared Williamson, Jesse Williams, Josh Hill, Pete Fingerson, Ben Minton and numerous others along the way.

However it was Jesse and Jared who produced the the first Naughty Claus (spiced) Winter Warmer all the way back in November of 2006, working at the original pub brewery on Grant Line Road. Naughty Claus Mach I debuted at the holiday season draft beer fest known as Saturnalia.

NABC’s Saturnalia is our time to emphasize festive draft beers for the holidaze ...

In pre-Christian Rome, Saturnalia was the annual winter solstice celebration coinciding with the feast days for Saturn (the god of sowing and the harvest), Consus (god of the storage bin) and Opa (goddess of plenty).

Many of our contemporary winter holiday traditions derive from Saturnalia’s pagan roots, including the hanging of wreaths and garlands, donations to the needy, prayers for peace, time off work to be enjoyed with family, and of course eating, drinking and merriment.

NABC pays tribute to these ancient pagan origins with Saturnalia. Dozens of special kegs from the USA and around the world – some rare, some seasonal and others just plain festive – will be pouring at our Pizzeria & Public House.

When the doors open at 11:00 a.m. on our new Saturnalia kick-off day, Plaid Friday (November 23), the first wave of sacrificial Saturnalia selections will be tapped in the traditional, ritualistic manner, and the hedonistic pleasures will begin. The remaining kegs will be deployed as the days pass, and the revelry is expected to continue throughout the month of December.

To be perfectly honest, I miss the institution of Saturnalia a great deal. For the general public Gravity Head was the thing, but I persist in thinking that Saturnalia represented my best-ever work as a beer gatherer.

It afforded the opportunity to make a principled point about the pagan traditions we tend to associate with Christmas, as well as providing an excuse to assemble a broader range of seasonal beers than merely "all-hoppy" or "all-heavy." There was a little something in beer for everyone with Saturnalia, and in some as-yet-determined modified format, I'd like to do it again -- maybe with bottles and cans this time next year at Pints&union.

When Bank Street Brewhouse got underway, brewmaster David modified the Naughty Claus recipe, and from 2011 to his departure (circa 2015) it remained the same each year. Josh succeeded David, and now the ale is fashioned by Ben, full-circle, back at the garage brewery from whence it came.

I got a keg from Ben, and it's on tap at Pints&union (starting Friday, December 20 for a very limited engagement).

After a small tasting while engaged in changing the keg, I suspect it has undergone further changes. It tastes good to me, and that's that. These words appeared on a sales sheet I wrote some time around 2012. I'd expect the 2019 version to be in this approximate ballyard.

As Chico Marx once presciently observed, there ain’t no sanity clause, and that’s why restricting one’s choices to either naughty or nice in the sense of holiday largesse is to commit the fallacy of the excluded middle.
In our view, chimneys and voyeurism go together much like Chico’s great uncle Karl and Charles Dickens, author of “A Christmas Carol,” because what is this most materialist of capitalist shopping seasons if not the pretext for a much overdue dialectic?
And then there is the man of the hour himself, Mr. Claus, and he needs his daze off, too, just like the rest of us. NABC’s annual ale in his honor debuted in 2006, and since 2011, the recipe has held fast, as formulated by our director of brewing operations, David Pierce, whose first batch of Christmas ale at the Silo brewpub in 1992 predates the birth of today’s Naughty Claus drinkers of a certain, youthful legal age.
Naughty Claus
X-mas Spiced Ale
ABV: 8%
IBU: 12
Color: Orange to amber/brown.
Flavor: Medium- to full-bodied. Malty/fruity backdrop, classic Christmas spiced character (ginger, cinnamon, nutmeg, orange peel).
Compare to: Great Lakes Christmas Ale, Old Fezziwig.
Description: Quintessential X-mas. Malts include Rahr pale, Castle aromatic and Crisp medium crystal, with Hosey autumn gold and midsummer day honeys. Hops are German Hallertauer Magnum. Sweet and bitter orange peel, fresh ground ginger, Vietnamese cinnamon and West Indies nutmeg are the spices (with dry-gingering in the Brite tanks). NABC’s house Chouffe yeast completes the scene. 
Recipe suggestion: Seeing as Naughty Claus shadows the Wassail bowl, it isn’t an easy call, but since turkey and ham with all the trimmings are common Christmas meals, why not start there?

In early December the Courier-Journal's Dhalia Ghabour included Naughty Claus in a list of "12 Days of Christmas Beers."

This Belgian spiced ale, Naughty Claus, carries a swirl of flavor from cinnamon, nutmeg, ginger, honey and bitter orange peel. Released on Dec. 18, the beer is a dark golden color with a medium mouthfeel, according to brewer Ben Minton. It's available on tap only at New Albanian Brewing Co. — and limited to eight kegs.

"You'll get an up-front spicy characteristic, sort of gingerbread flavor, but also the back taste of the Belgian yeast that Belgians will have," said manager Sarah Howell. "It's a really great one with pizza and sweet desserts."

Saturnalia in 2020? Somehow, some way.

John Campbell's doing?

Friday, November 29, 2013

The itinerary for NA's Jingle Walk and Holiday Fest, this Saturday (November 30).


Hasn't the calendar been kind to the Grinch this year?

When we drag ourselves all bloody, drunken and bloated back to work on Monday, December 2, it will be only a little more than three weeks before Christmas is over, too!

All I must do is avoid public places with insipid seasonal music playing too loudly, and it'll be a breeze  ... although some alcohol may be required, and results will vary from patient to patient.

Meanwhile, tomorrow is the city of New Albany's holiday kickoff, and let's hope it's the last one ever to be conducted in the shadow of Comrade Caesarescu's festishistic one-way arterial street grid. I will join the inimitable Tony Beard to represent NABC within the friendly confines of Keg Liquors, where I suspect we'll be pouring samples of Naughty Claus, Hoosier Daddy and Tunnel Vision.

Go here for Truth, Lies and Saturnalia (2012), including the only Christmas song that matters, by the Pogues. I hope to see some of you on Saturday, and remember: All I want for X-mas is the Indiana attorney general's advisory opinion v.v. PourGate, so c'mon, Santa -- drop that sheet of paper down the chimney, 'cuz I've got some accounts coming due, big time.

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HolidayFest / Jingle Walk & Light Up New Albany - November 30th
Develop New Albany invites you to our Annual JingleWalk and HolidayFest in our Historic Downtown! The weather forecast looks good on Saturday as we celebrate the beginning of the Holiday Season. 

Jingle Walk (1:00pm - 6:00pm)
The day of fun begins with the Jingle Walk at 1:00pm. Sample local wines from area wineries while shopping in our Historic Downtown. If you haven't visited downtown recently you will see a downtown full of locally owned stores, boutiques, museums and art galleries. Current participating wineries include Cedar Creek Winery, Best Winery, Huber’s Winery, Mallow Run Winery, Old 502 Winery, Winzerwald Winery, Indian Creek Winery and Keg Liquors. Must be of legal drinking age to participate on the Jingle Walk. Tickets can be purchased at the event.

(Online ticket purchasing will end on Friday at Noon)

HolidayFest (2:30pm - 5:30pm)
HolidayFest is the family friendly activites for the celebration and will include performances from local dance troupes in the Main Source Parking Area and Craft/Gift Making, Toy Giveaways, Face Painting, Ornament Making activities will take place at the Floyd County YMCA.

Light Up New Albany (6:30pm)
A message from the Mayor of New Albany, announcement of Jingle Walk Prize winners, the arrival of Santa Claus and the lighting of the Downtown Christmas Tree will conclude the day of Holiday Fun.

Thursday, December 06, 2012

ON THE AVENUES: Truth, Lies and Saturnalia.


ON THE AVENUES: Truth, Lies and Saturnalia.

A weekly web column by Roger A. Baylor.

It happens each holiday season. During an otherwise random conversation about New Urbanism, the superiority of professional basketball or the many edifying reasons why the Confederacy got whipped in the Civil War in spite of the typical present-day Republican’s pipe dreams to the contrary, eventually someone looks at me with dismay and says:

“Roger, you’re such a Grinch.”

Been there, done that. My response never varies:

“Thank you very much.”

The roots of my longstanding Yuletide antipathy might be traced to any number of Freudian conceits, Jungian counter-thrusts, references to childhood toilet training habits or the sheer pervasiveness of psychological repression stemming from residency in a fascist state, but in truth, it’s far simpler than all that.

It goes all the way back to that original, defining moment in every person’s life – not when it becomes clear that we’ll die some day without so much as the saving grace of being able to hit a curveball, but the sudden, gut-wrenching discovery that in spite of the shameless propaganda constantly fed to us by adults, who’d been assuring us that a year of excruciating behavioral self-regulation would be rewarded by a gaudily costumed fat man parking his tricked-out sleigh on the roof and descending the chimney, that nope, in the end it was nothing more than a transparent ruse.

Or, the stunning moment when it hit you: Santa Claus doesn’t really exist at all.

Where I grew up, our house didn’t even have a chimney, and this fact alone reveals far too much about my naïveté as a child, not to mention an over-riding eagerness to believe the palpably untrue out of no better motivation than sheer greed, for I no longer can deny in good conscience that from the very start, I was in it for the loot.

Then came the shameful day of embarrassment and infamy, in the garage, when one of my best friends obliterated with his remorseless machete of pure elementary school rationality my comfy bubble of faith in Santa: “C’mon, don’t tell me you still believe in Santa?”

Suffering silently as the other children howled at me for being a mental pygmy, I did much more than merely shake Santa’s grip, cold turkey, right there on the spot. I irrevocably disavowed the whole garish Christmas spectacle, because even at such a tender age, I could see the dominoes falling as the previously sacrosanct myth of Santa Claus vaporized in plain sight.

The message was unmistakably clear. If the adult authority figures could so painlessly mislead us about Santa, where would it end? They might also be fibbing  about the many other edicts demanding compliance and conformity, especially the presumed civic foundational edifices of religion, patriotism and obedience to the logic of the crosswalk.

In short order, I became an atheist, a multi-nationalist and a serial jaywalker, but the worst part of it at the time was sitting there in my room, alone and cross-legged on the cold tile floor, experiencing the devastating frustration of knowing that I was far too young to properly drink my way through the rampant disappointment.

Santa’s unused cookies and milk were the best I could do, and then, as now, I detest milk.

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A few years back, Santa Claus unexpectedly came back into my life when various kill-joys in my immediate vicinity began insisting that they were the true guardians of his legacy.

NABC produces a seasonal ale called Naughty Claus, and long ago, our house graphics wizard Tony Beard playfully illustrated it with a drawing of Santa, affably leering in the direction of a Marilyn Monroe lookalike in the process of suffering through a wardrobe malfunction astride a subway grate.


Tony updated the image for our bottle release in 2012. Then as now, there were no complaints about this allusion, presumably in acceptance of Santa’s roving eye.


When another of our artistic helper elves designed a promotional poster depicting Santa Claus smoking a cigarette – in fact, the illustration was borrowed verbatim from this 1950s-era advertising copy – fingers wasted no time in wagging: 

“But … but … you can’t show Santa Claus smoking!”


Why not? It’s FICTION, people.

Then, predictably: “What if children see it?”

Children? Which ones? The ones who aren’t legally permitted to enter barrooms in the first place? The ones who can’t legally drink beer, anyway? The same children whose parents knowingly perpetuate Santa worship in the first place?

It could have been worse for the kiddies. We might have chosen this one:


Incredulous, but not wanting to risk the wrath of militant health fascism, we shrugged and retired Santa’s nicotine-infected mug shot to the archives. Tony’s graphic from scratch was better, anyway. 

I concluded that there is much irony in beer advertising’s long history of using scantily clad women to sell swill, in spite of larger issues of female self-image pertaining to very real women, and yet we must protect the reputation of a completely imaginary male character from being tainted by tobacco.

What's more, sleighs don't embargo. I have it on good authority that Santa smokes Cuban cigars, so there.

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Through it all, music soothes the heretical breast, and each year I make a special effort to listen to a recording of "Ring Christmas Bells." As always, it reminds me of our high school choral director, Michael Neely, who warned us that later in our lives, we'd come to regret taking our singing voices for granted. We scoffed. Of course, he was absolutely right.

Three decades of beer and tobacco have rendered my singing voice moot, and now I’m little more than an interpreter of songs, with the atonal wailings occurring well out of human earshot. Our three cats suffer the most.

Imperfect pitch aside, the only Christmas songs I can tolerate are the ones we sang in choir, and the only one I really enjoy is "Fairytale Of New York" by The Pogues  with the late, lovely Kirsty McColl.


Here’s to music by Mick. It provides a few pleasant memories even if, quoting Chico Marx, some things never change, and “There ain’t no sanity claus.”

Wednesday, November 14, 2012

Holly Jolly Beer Trolley after Jingle Walk, and a Naughty Claus correction.


It's self-explanatory, and will be running through downtown New Albany following the Jingle Walk on Saturday, November 24.

In a related note, permit me to offer this correction. Previously, I'd previewed the plan for next week and observed that NABC's Naughty Claus is coming to New Albany on Thanksgiving week.

However, earlier today, I noticed the cat was out of the bag, and Naughty Claus is pouring at Feast BBQ, so if you'd like to beat the Thanksgiving rush, just visit Ryan and the crew at Feast.

Wednesday, October 24, 2012

NABC's Naughty Claus is coming to New Albany on Thanksgiving week.


The label and poster for NABC's Naughty Claus are finished. For the first time this year, we'll be releasing Naughty Claus in 22-oz bomber bottles. According to the strange strategy behind seasonal beer releases these days (pumpkin ales began appearing in early August), we're told by wholesalers that it's a rather late release. But to me, it fits the calendar and weather here in New Albany, and this is more important.


Consequently, NABC's Naughty Claus 2012 local release weekend will be November 21 – 24.

Wednesday, November 21
Naughty Claus draft and bomber release, both at the Pizzeria & Public House and Bank Street Brewhouse.

Plaid Friday, November 23
Saturnalia MMXII begins at the Pizzeria & Public House, with Naughty Claus and a full roster of festive seasonal beers. For those just tuning in, Each year NABC pays tribute to the ancient pagan origins of the holiday season with Saturnalia, a collection of themed seasonals on draft at the Pizzeria & Public House.

Saturday, November 24
It's the Jingle Walk in downtown New Albany. There'll be a Naughty Claus sample station (and bomber sales) at Keg Liquors on Pearl Street, and a special day’s program at Bank Street Brewhouse (TBA).

There's a dedicated Facebook page, too: Naughty Claus.