Showing posts with label Jared Williamson. Show all posts
Showing posts with label Jared Williamson. Show all posts

Saturday, March 10, 2018

THE BEER BEAT: Let's review a few headlines, from Louisville (and Indy) Lager to Brimstone Big.

I had a lunch meeting on Friday, and the three of us met at the recently re-refashioned Bank Street Brewhouse for some Taco Steve treats and NABC libations.

Now cast irrevocably as a member of the "former owner" camp, it still feels a bit weird for me to return as a civilian. This said, everything was fine. Taco Steve is impeccable, and the four beer samples all were solid.

Not everyone will agree, but I like what Josh Hill has done with Elector, fattening the malt and to my palate, rebooting a throwback closer to the way it tasted back in 2002 when Michael and Joey first accidentally invented it.

As a side note: Tuesday, March 13 is the ninth anniversary of BSB's opening day in 2009. Today's segue has concluded, and we turn to the latest from the NABC alumni contingent.

Schlafly’s Jared Williamson Talks IPA Fads, Keeps Things Fresh, by Emily Saladino (Eugene Daily News)

Jared Williamson is no slouch. The Indiana native got turned on to brewing while working at New Albanian Brewing Company in New Albany, Indiana in 2005. “One day they finally taught me how to use the keg washer, and the rest is history,” he told STL Beer Bulletin. At NABC, he learned everything from brewing to marketing to distribution to tax and TTB.

As lead brewer at Schlafly, where he’s worked since 2011, Williamson manages operations at both the Taproom and Bottleworks locations. His innovative brews include Schlafly’s Single Malt Scottish Ale, painstakingly blended and aged in Scotch casks, and The Variant, an imperial stout-based beer aged in port barrels. Somehow he also found time to pose for Schlafly’s 2016 Beard Calendar. (Williamson shared an umbrella with fellow brewer and co-Mister April, Charles Stockstrom.)

We caught up with Williamson to learn what he thinks about IPA fads, and how his life motto might just be “drink it fresh.”

Rock on, Jared.

Back here in Louisville, it may finally be time to roll out the barrels of lager. I persist in thinking that a firmly hopped, youthful lager with a trendy sheen of haze would do well in these parts. BSB probably has some tank space ...


The year of the lager? by Kevin Gibson (LEO)

... Well-crafted lagers in Louisville have been making a comeback, coming full circle since the dawn of Prohibition. Goodwood Brewing was on the fore of this slowly-moving trend when it brought Louisville Lager to the market a couple of years ago. It was a more flavorful version of the stuff you would normally buy from a vendor at a ballgame.

Recently, in casual conversation, I mentioned the growing lager prevalence in craft beer, to which a friend said, “It’s the year of the lager.”

Goodwood's Louisville Lager is a delicious local example, as is Kyle's Bavarian-style Helles at Mile Wide. This might be an appropriate juncture to tout (yet again) the excellent lagers being brewed at Daredevil in Indianapolis, which will be staging another Indy Lagerfest in May.

Road trip, anyone? I really want to attend this one. Back here in the Ville, Business First recently asked and answered a question.

COVER STORY: How many more breweries can Louisville support? by Bridgett Weaver (Louisville Business First)

Adam Watson, one of the owners of Against the Grain Brewery, has seen a steady number of competitors start brewing beer in Louisville since his East Main Street facility opened in 2011. And he welcomes all new brewers to town — with one caveat.

“The only new breweries that I fear are ones that make bad beer,” he said with a laugh.

Weaver's article is lengthy and well researched, and the conclusion? More of them.

Bart Watson, chief economist for the national Brewers Association, said that when craft breweries first started opening in other states, laws in Kentucky and Louisville made it harder for breweries to open here, and then to operate and scale up — like zoning classifications that didn’t account for breweries. That’s likely what caused Louisville and the rest of the state to fall behind the curve.

But now with those laws changing to better accommodate the industry, Louisville is catching up and there’s far more space for the industry to run wild here than say, in Colorado, which has more than 330 breweries.

California ranks first in number of breweries, with 623 in 2016. Kentucky ranked 35th out of the 50 states in 2016, with 34 breweries in the state.

“It’s been a market that’s lagged behind others, but Louisville has a lot of untapped potential and it’s starting to sort of catch up and meet that potential,” Watson said. “I think the reason that you’re seeing such tremendous growth in Louisville is that it’s a little behind other cities so there’s a little more run room.”

With new age local "craft" beer running amok, all the more reason to slow down and cherish the classic stylistic yardsticks of the past.

Eyeing a Return to Growth, Sierra Nevada Refocuses on Pale Ale, by Justin Kendall (Brewbound)

After two consecutive years of single-digit sales declines, Sierra Nevada Brewing is refocusing its efforts on selling its flagship Pale Ale while also telling its story to consumers.

Speaking to Brewbound, Sierra Nevada chief commercial officer Joe Whitney said the company’s sales were down more than 7 percent last year following declines of more than 6 percent in 2016 ...

Is any of this sounding familiar?

Whitney added that some on-premise wounds have come as decades-old Pale Ale draft placements were swapped out for special release offerings that only lasted until the kegs ran dry. And once they did, competing breweries could more easily commandeer the draft lines.

“[When] you see some of our distributors switch out Pale Ale for a special beer that they think is really exciting, that only stays on tap for a month, it’s like, ‘Wow, you gave up a 20-year-old handle in an account for a feature for the month, and then we lost a 20-year-old account? How can you do that?’” he said. “I think there’s so much emphasis on new that it’s kind of gotten irrational.”

So this year, Sierra Nevada is scaling back its focus on innovation in an effort to refocus on Pale Ale, which accounts for half of the company’s volume, Whitney said. In the process, the company hopes to win back some of those surrendered tap handles and re-engage with consumers on “a deeper, louder level.”

That's right; it's the crazed former brewery owner's (me) basic theory for Pints & Union, and while Sierra Nevada Pale Ale probably won't be among the permanent taps, it should be pouring from a tap somewhere downtown, all of the time.

Who wants to speak some retro truth? It'd taste mighty good with fish. Just saying.

In closing, an example of classicist beer writing that places narcissistic beer selfie culture in the reeking dumpster with the fish bones, where it belongs. It's a two-decade-old barleywine -- and as a bonus, some fine Belgian-style eating.

This is BIG, by Lew Bryson (Seen Through a Glass)

Hi there.

I know, I know: nothing for years. The blog is dead, long live Twitter.

But you know? Some things deserve more space.

And this...is BIG.

No, literally, look at the label. I was digging in my Beer Fridge today, looking for two bottles of proper beer to make carbonades Flamandes (more on that later) on this disappointing snow day, when I found two bottles of Brimstone Big, a Maryland-brewed barleywine from the 1990s that we cherished back in the day. The brewed date on the label: October 1998.

Wednesday, September 27, 2017

THE BEER BEAT: "How Jared Williamson Found Love — and a Head Brewing Job — at Schlafly."


I raided the Instagram account of Jared Williamson for this photo from his recent visit to Germany.

Uwe Schulz, the brilliant brewmaster from Spalter Bier. Blending tradition and innovation in a fascinating way in a village that is ~1200 years old.

In an effort to keep this simple: I'm delighted at Jared's career path in brewing, honored to have played a small part in encouraging it, and thrilled that he was able to go to Germany for a taste of what has inspired me for so long.

This blog post catches us up with Jared's world at present. Click through to read the entire piece. You'll love it.

How Jared Williamson Found Love — and a Head Brewing Job — at Schlafly, by Cheryl Baehr (Riverfront Times Blog)

Sitting at the top of one of Munich's tallest buildings with a beer in hand, Jared Williamson of Schlafly (2100 Locust Street, 314-241-2337) can't help but look back with amazement at how he got here.

"I started working with beer about fifteen years ago, and I was introduced to Spaten early in my beer education," Williamson recalls. "And here I am at the source. It's a culmination, like I'm circling back to where it all began."

Williamson's job as head brewer at Schlafly has led him to Munich, where he is embarking on a tour of Germany's hop fields. But his beginnings were much more humble. A native of Indiana — the part of the state just outside of Louisville, Kentucky — Williamson was introduced to beer while working at New Albanian Brewing Company, an establishment that was the first in the area to add lesser-known brews to its taps. In the late 1990s, seeing beers like Spaten, Guinness and Sierra Nevada Pale Ale was not all that common in the Midwest. The novelty, as well as the quality of these beers, piqued his interest.

Though his job was to work on the brewpub's guest tap and bottle program, Williamson could not keep himself from wandering into the brewery. He found himself drawn in to the beer-making side of the operation. "I'm a musician, so I was drawn to the creative aspect, but I'm also a science nerd. The combination of the two is what really appealed to me," Williamson explains. "Eventually, the original brewer left and they handed me and another guy the keys. The world was our oyster, and we got to make the best beer we could — and make some mistakes too."

Monday, June 20, 2011

Jared's going to work for Schlafly, and we're damned proud of him.

The Publican now steps aside as NABC's brewmaster, Jared Williamson, does the writing and tells you about love, serendipity, and his impending move to St. Louis. I still believe I should have held out for a Stephen Hale kilt to be named later ... but to be truthful, words fail me when it comes to thanking Jared and wishing him the best at Schlafly. We're sending a brewer out into the world!

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Love and Serendipity

Where do I begin … let’s go back a few years.

At some point in the spring of 2005, when it became known that NABC’s original brewer Michael Borchers would be leaving, I turned to the now Brewery Representative/sales guru Richard Atnip, who then was a server and myself a kitchen worker/guest beer grunt, and said these now fabled words: “We should take over the brewery.”

Since then, well, a lot of serendipitous things have happened. Six years later, NABC has grown from two fermenters and a few house beers on tap amongst our world renowned beer bar, using online clip art for our signs, to a two brewery regional power, featuring one of the best graphic artists in the business, with a new bottling program primed to take serious flight. The journey has been arduous and exhilarating; wrought with discoveries, defeats, and triumphs. I could write many pages detailing the journey, but this letter has a different purpose.

In 2008, NABC was invited to attend and pour our beers at Schlafly’s Repeal of Prohibition festival, where each year they invite breweries from a different state to attend. Our salesman at that time, John Campbell, had previously worked for Schlafly and due to this connection, NABC was one of the four Indiana breweries invited. We traveled to St Louis and did what we normally do: Pour samples of our awesome beers, sell some t-shirts, educate people about NABC, and wow the taste buds. But something else happened that weekend that I was not planning on, and that is how serendipity works.

The stars aligned that weekend and I met the love of my life, Kelsey, and my life hasn’t been the same since. It’s taken several years for us to sort out the details, but ultimately we have worked towards both of us being together, living and working happily in the same community. And that my friends, is the reason for this letter:

I am leaving my post as NABC Brewmaster and joining the team of brewers at Schlafly in July.

Over the last few years, St Louis has been my second home and now it will simply be home. I am struggling to find the words to properly convey my emotions but the simple truth is the timing and opportunity are here, and I need to embrace this next phase of my life.

I cannot thank Amy, Kate and Roger enough for the opportunity they gave me years ago and I hope their trust has been repaid through my work for the company. I love The New Albanian Brewing Company, without them who knows what I would be doing today. A huge part of my soul, creativity and determination will always be with NABC, and I will keep a keen eye on all things NABC from St Louis. I hope to one day see our 22oz bombers on shelves there, and will probably weep with joy if and when I see them.

I want to thank all the current and former employees of the company, and those we have lost way too young, who all have played a role in some way in my life. You guys are dear to me and I will miss seeing you, laughing with you, and raising pints with you. I want to thank our loyal customers, without your contributions none of this would have been possible. I have proudly brewed for all of you these years and in turn all of you have graciously lifted me up.

I am so proud of how far we have come as a company, and so excited for the future of NABC. It’s as strong a company as it has ever been and this next phase of growth will see NABC up the revolution to heights that just a few years back seemed like a dream. David Pierce and the rest of the brewery team are poised for fantastic growth at Bank Street, and some lucky brewer will get to take the post at our R&D brewery and live the dream that I have, and will always cherish. I will proudly trumpet the name and beers of NABC where ever I roam, and am proud to be the first NABC brewer to move on to continue my brewing career.

I hope to visit often, and those of you that know me well, know that I am a road warrior. The four hour drive from STL to NABC is quite easy, and I know the way all too well. I also hope to come back and guest brew here again when the timing is right, and will be back often to see so many of my friends and family that live here as well. I was not born in Indiana – Iowa, for those who wonder – but I have spent the majority of my life here and my roots are deep. I haven’t even touched on my music roots here, and honestly, that is a book unto itself.

So you see, my tale is full of love and serendipity, and I wouldn’t want it any other way. My becoming a brewer was serendipitous, and my love for brewing continues to grow as the years pass by. My meeting Kelsey was serendipitous due to my love of brewing, and now it is time to start the next chapter in this journey we call life. I could ramble on for hours, perhaps days, about how everything has lead to this moment. But instead I will finish with this quote from a good friend of mine:

“Parting is sweet sorrow, and the battle rages on”

Cheers

Jared Williamson

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Final note: Stay tuned for more about how we're going to fill the position. Notice I didn't use the word "replace," because that simply isn't possible.

Saturday, July 21, 2007

Sportstime 20th gala musical views, and an unrelated digression on the theme of craft beer growth.



From top to bottom, they're Roz Tate, Stephen Powell and Jared Williamson, as captured peforming at last Saturday's Sportstime Pizza 20th anniversary party. Longtime friend and sidekick Paul Nevitt played alongside Roz, who has remained a pub regular even if it had been 12 years since he played music live on site prior to last Saturday's gig. Many readers are familiar with Stephen, who has bartended and served for NABC for many a year, and of course Jared, along with Jesse Williams, brews Progressive Pints in the NABC garage brewhouse.

I'll be traveling with Jared today to Indianapolis for the 12th edition of the Indiana Microbrewers Festival (3:00 p.m. to - 7:00 p.m. at Opti Park at 820 E. 66th St.) It's the state of Indiana's biggest microbrewing celebration, always a great show, and worth using as a pretext for noting that our business sector has much to celebrate. Consider these statistics:

Growth of the craft beer industry was 12% by volume for 2006. The craft beer industry eclipsed 6.7 million barrels of craft beer produced in the U.S. in 2006.

The fastest growing craft beer sector in 2006 was microbreweries (up 16%), showing customer support for local breweries.

Craft beer is the fastest growing segment for supermarket scan data. 17.8% growth was stronger than all other alcohol beverage categories.

Craft beer sales share is 3.20% by volume and 4.99 % by dollars.

Craft beer industry sales have grown 31.5% over the last 3 years.

Total U.S. Craft Beer Industry Annual Dollar Volume: $4.7 billion.

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All that, and it tastes damned good, too.