It's a screenshot at the News and Tribune, snapped via iPhone late last evening.
If you’re wondering about the newspaper's averted eyes and softball tosses, here’s the answer: ad revenue. The Fourth Estate accepting money from local government.
What could go wrong?
The ad itself isn't well executed. The white text set against the color splash isn’t clear, although I believe it represents some level of truth in advertising:
A Deforestation City: Where Men Are Cash-Stuffed Envelopes, and Trees Are Scared.
It's a whole other topic in itself, because six years of Gahanism has failed to produce a sustained branding or marketing effort apart from the ubiquitous and sadly metaphorical "weighted down" anchor plague.
We patiently await the day when the newspaper's Bill Hanson takes a few minutes away from the exhausting process of hiring new Christian advocacy columnists to explain why we're wrong to point to these self-interested Gahan-generated campaign ads, as intended expressly to produce friendlier coverage.
Communication, newspaperman. Ever heard of it?
No comments:
Post a Comment