Mayor Fischer issues a challenge. Whither ours?

As a resident of New Albany, should I classify this piece as brilliant, or just beat the rush and go fetch the irony sickness bag?

FISCHER URGES LOCALS TO PARTICIPATE IN “THE MAYORS SHUT THE FUCK UP CHALLENGE", at Germantown Times.

Mayor Greg Fischer called a surprise meeting with the press this morning asking everyone to come together as a community and “shut the fuck up.” Over the last few years as Mayor, Fischer has challenged citizens to walk more, ride their bikes to work and to eat healthier. After just a week of the ALS Ice Bucket Challenge and the death of comedian Robin Williams, Mayor Fischer says he was inspired to challenge his neighbors, colleagues and people across the country to shut the fuck up.

“It’s really starting to get out of control,” said Fischer. “It’s not only online. Everywhere I look I just see more and more people that should shut the fuck up.”

Fischer says there’s no charity or sponsors, this is just a good old fashioned challenge.

“Look if you want to donate some money to a charity, then do so privately,” said Fischer. “There’s nothing more to my challenge than everyone simply relaxing, sitting on their couch with their loved ones, maybe watching some Cheers or Roseanne, and just shutting the fuck up.”