Using a handy app to order alcoholic beverages for delivery.

In Austin, Texas, but don't think that it cannot be done here in Indiana. In fact, it already is. Consider this daily delivery offer at the Thr3e Wise Men brewpub in Indianapolis.

EVERYDAY SPECIALS

$20 large pizza and growler for carryout or delivery
(with purchase of glass growler, pizza toppings additional)
(growler delivery not available on Sunday)

$20 ten wings and growler for carryout or delivery
(with purchase of glass growler)

It's hard to imagine a more brilliant strategy for upselling. How many delivery orders will not include a full-priced appetizer or second growler?

BrewDrop Brings Sweet Booze Right To Your Home, by John Biggs (TechCrunch)

It’s 11pm: do you know where your microbrews are? Matt and Andrew Bell know. As the creators of BrewDrop, they want to make it easy to order booze using a simple app.

The service, which just launched in Austin, Texas, allows you to send an instant order to local booze purveyors using an Uber-like interface. In fact, you can think of it as a drunken TaskRabbit or an Amazon Prime Drone for tipple.