New Albany is a state of mind … but whose? Since 2004, we’ve been observing the contemporary scene in this slowly awakening old river town. If it’s true that a pre-digital stopped clock is right twice a day, when will New Albany learn to tell time?
Friday, July 04, 2014
July 4 on July 3 was a great success.
They gathered atop New Albany's prize-winning facsimile of an abandoned coastal defense installation to watch the Juice Box Heroes, the Louisville Crashers and the fireworks. The weather was ideal, and it was a huge and well-behaved crowd.
What interests me is that three years ago, when NABC first licensed and worked the July 3 event, our draft beer was outsold roughly 4 - 1 in favor of mass market lager. Last night, the ratio was 2 - 1, which represents obvious shift in the context of a generalized audience. Perhaps good beer really can conquer the world.
The amphitheater could be a very good thing for New Albany. We need only consider how to make it more usable on an everyday basis, as opposed to a "special" time once or twice a year. As last night's event showed, give people a good reason to come to the amphitheater, and the levee is no impediment.
Maybe one day they will get someone down there that really knows how to use what they have to build a great stage. That concrete pad is just a foundation people.
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