Blame the corporation and ad agency, not the singer, for Chrysler's USA beer snub.

Nothing against hired hand Bob Dylan, but kudos to Fred "New Holland" Bueltmann for putting into words what quite a few brewery peeps felt (angrily) when we heard that Chrysler, a wholly owned subsidiary of Fiat, was dissing American beer to sell its multinational cars.

Super Bowl 2014 ad backlash: Michigan brewery owner rips Chrysler over Bob Dylan spot, by Garret Ellison (M Live)

“Shame on you, Chrysler for insulting the hard-working people of Detroit, Michigan and America, by forgetting what craftsmanship is all about – authenticity, artistry, trust and respect. American pride and legacy aren’t about buying local out of obligation. These ideals are about celebrating beautiful things made in our communities and being proud because they’re great. So, if Chrysler is going to try and sell us on some warm and fuzzy American pride rhetoric, why don’t you actually show some first?

So, while Chrysler makes more Super Bowl ads, we’ll keep making the beer; in Michigan and every other corner of this great land. We’ll raise our glass, look each other in the eye and mean it when we celebrate our country’s heart and soul.”

Regular readers will recall my touting Fred's book last year.

Great news: "The Beervangelist's Guide to the Galaxy" has been funded at Kickstarter.

It's been a great addition to the library.