NABC’s Hoptimus Inception Reception is at Bank Street Brewhouse on January 31, 2014.

Now that I know Peter can write, it's time to begin squeezing out some copy. Meanwhile, we're having a birthday party for Hoptimus, and why not? It's NABC's biggest selling off-premise brand, and has been since our second brewing location opened in 2009. I'd be interested to know how Hoptimus ranks in sales among locally-brewed, year-round Imperial IPAs in the Louisville market. I suppose this begs the question: Are there any others?

NABC’s Hoptimus Inception Reception is at Bank Street Brewhouse on January 31, 2014, by Peter Fingerson, NABC Brewer

While many of the facts of Hoptimus’s remarkable birth (rather, its immaculate inception), remain unknown, it can be said with inimitable truth that Hoptimus is a beer of the utmost merit. Even from its fledgling beginnings, the beer had a mind with its own agenda: It was determined to leave a mark on the craft beer scene, and it has done just that.