tag:blogger.com,1999:blog-9097125.post1374584852252300636..comments2023-10-17T07:36:16.777-04:00Comments on NA Confidential: Mud-struck New Gahanian anchor seal marketing ... and Rhode Island's disastrous state branding campaign.The New Albanianhttp://www.blogger.com/profile/10757531658514051905noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9097125.post-16619365071689307862017-04-24T06:02:53.938-04:002017-04-24T06:02:53.938-04:00Ms. Marshall's article's most relevant poi...Ms. Marshall's article's most relevant point that applies to New Albany's effort:<br /><br /><b><i>5) Make it sellable in the first place</i></b><br /><br /><i>Finally, the secret sauce to place branding: <b>the place. “If the community doesn’t have infrastructure, doesn’t have enough beds to attract new tourists, or it doesn’t have a qualified workforce to offer, then from a business perspective and marketing perspective, your money should go toward improving the community,”</b> says Pryor. <br /><br /><b>It ain’t worth advertising if there’s nothing worth selling.</b></i>w&lahttps://www.blogger.com/profile/15509182078338347951noreply@blogger.com